Privacy statement

1. Name and contact details of the data controller and the company data protection officer

This privacy statement applies to data processing by:

BENSELER Holding GmbH & Co. KG
T +49 7145 999 0

The company data protection officer, Mr. Stefan Henschel, can be contacted at the above address or at the following e-mail address: dtnschtzbnslrd.

2. Collection and storage of personal data and type and purpose of its use

a) When accessing our website

When you visit our website – – information is automatically sent to our website’s server by the browser used on your terminal device. This information is temporarily stored in a log file. In the process, the following information is recorded without any action on your part and stored until its automatic deletion:

  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website, from which our site was accessed (referrer URL),
  • Browser used and, if applicable, the operating system of your computer and the name of your access provider.

The above-mentioned data will be processed by us for the following purposes:

  • To ensure a smooth connection to the website,
  • To ensure convenient use of our website,
  • To evaluate system security and stability, and
  • For other administrative purposes.

The legal basis for the data processing is Article 6 (1) sentence 1 (a) of the General Data Protection Regulation (GDPR). Our legitimate interest follows from the data collection purposes listed above. Under no circumstances will we use the collected data to identify you. We also use cookies and analytical services when you visit our website. More detailed explanations of this are set out in sections 4 and 5 of this privacy statement.

b) When using our contact form.

If you have any questions, you can contact us using a form that we have provided on our website for this purpose. When filling in the form, you will be required to provide a valid e-mail address and your first and last names so that we know who the enquiry is coming from and can answer it. Further information can be given voluntarily. The data processing for the purpose of contacting us is carried out in accordance with Article 6 (1) sentence 1 (a) GDPR on the basis of your voluntary consent. The personal data collected by us for your use of the contact form will be automatically deleted after your enquiry has been dealt with.

3. Disclosure of data

Your personal data is not disclosed to third parties for purposes other than those listed below. We only disclose your personal data to third parties if:

  • you have given your express consent pursuant to Article 6 (1) sentence 1 (a) GDPR,
  • the disclosure pursuant to Article 6 (1) sentence 1 (f) GDPR is necessary to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding, legitimate interest in not disclosing your data,
  • a legal obligation exists for the transfer pursuant to Article 6 (1) sentence 1 (c) GDPR, or
  • this is legally permissible and is necessary for the processing of contractual relationships with you in accordance with Article 6 (1) sentence 1 (b) GDPR.

4. Cookies

We use cookies on our website. Cookies are small files that are automatically created by your browser and stored on your terminal device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your terminal device, and do not contain viruses, trojans or other malware.
Information generated in connection with the terminal device specifically used in each case is stored in the cookie. However, this does not mean that we can gain direct knowledge of your identity through this.
One reason why we use cookies is to make the use of our website more pleasant for you. For example, we use ‘session cookies’ to tell whether you have already visited individual pages of our website. These are deleted automatically after you leave our site.

In addition, we also use temporary cookies to optimise user-friendliness; these are stored on your terminal device for a certain fixed period of time. If you re-visit our site to make use of our services, we will automatically recognize you as a previous visitor, and will remember the entries and settings that you made so that you do not have to enter them again.
Another reason why we use cookies is to statistically record the use of our website and to analyse this so that we can optimise the services that we offer you (see section 5). These cookies enable us to automatically recognize that you have already visited us when you visit our site again. These cookies are automatically deleted after a defined period.

The data processed by cookies is required for the above-mentioned purposes in order to safeguard our legitimate interests and those of third parties in accordance with Article 6 (1) sentence 1 (f) GDPR.
Most browsers automatically accept cookies. While you can configure your browser to ensure that no cookies are stored on your computer or a message always appears before a new cookie is created, the complete deactivation of cookies may mean that you cannot use all of our website’s functions.

5. Analytical tools:

a) Tracking tools:

The tracking measures listed below and used by us are carried out on the basis of Article 6 (1) sentence 1 (f) GDPR. The tracking measures we use are aimed at ensuring that our website is designed to meet the needs of our customers and is continuously optimised. We also use the tracking measures to statistically record the use of our website and to analyse this so that we can optimise the services that we offer you. These interests can be considered legitimate within the meaning of the above provision. Information on the respective data processing purposes and data categories can be found in the relevant tracking tool details.

i) Google Analytics:

This website uses Google Analytics 4.0, a website traffic analysis service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
So-called “cookies” are used by default when using Google Analytics 4.0. Cookies are text files, which are stored on your terminal device and enable an analysis of your use of a website.
In Google Analytics 4.0, the anonymisation of IP addresses is activated by default. Due to IP anonymisation, Google will truncate/anonymise the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. According to Google, the IP address transmitted by your browser through Google Analytics is not merged with other Google data.
On our behalf, Google will use this and other information for the purpose of evaluating your use of the website, compiling reports on website activity or usage patterns, and for providing us with other services relating to your website activity and Internet usage.
Google Analytics 4 uses a special feature, the so-called “Demographics” function, to also enable the creation of statistics with statements about age, gender and interests of website users based on an evaluation of interest-based advertising and involving third-party provider information. As a result, it is possible to determine and distinguish user groups of the website for purpose targeted marketing measures. However, data collected via the “Demographics” feature cannot be assigned to a specific person and thus also not to you personally.
The data recorded through the use of Google Analytics 4 will be stored for 14 months and then deleted.
Any data processing described above, in particular placing Google Analytics cookies for storing and reading information on the terminal device you use to access the website, only takes place provided that you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the website.
You may revoke your consent at any time with effect for the future by calling up the COOKIE SETTINGS and making changes to your settings there. The legality of the processing carried out on the basis of the consent until revocation is not affected by this.
You may also prevent the use of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, you may experience limited functionality on this and other websites.
For more information about Google Analytics and Google’s privacy policy, please visit

ii) Google Tag Manager:

Google Tag Manager is a solution that allows marketers to manage website tags through a web-based interface. The Tag Manager tool itself (which configures the tags) is a cookie-less domain and records no personal data. The tool triggers other tags, which in turn may record data. Google Tag Manager does not access this data. Any disabling at the domain or cookie level will remain in place for all tracking tags implemented with Google Tag Manager.

iii) Google AdWords Conversion Tracking:

We also use Google Conversion Tracking to statistically record the use of our website and perform analyses so that we can optimise our website for you. Google AdWords will place a cookie (see section 4) on your computer if you have reached our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the AdWords customer’s website and the cookie has not expired, Google and the customer will be able to tell that the user clicked on the ad and was directed to that page. Each AdWords customer receives a different cookie, so cookies cannot be tracked via the websites of AdWords customers. The information collected with the aid of the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they are not given any information that can be used to identify users personally. If you do not wish to participate in the tracking procedure, you can also opt out of installing the necessary cookie – for example, via browser settings that generally deactivate the automatic installation of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain “”. Google's privacy policy on conversion tracking can be found here

iiii) Analysis by WiredMinds:

Our website uses counting pixel technology provided by WiredMinds GmbH ( to analyze visitor behavior. In connection with this, the IP address of the visitor is processed. The processing occurs only for the purpose of collecting company based information such as company name, for example. IP addresses of natural persons are excluded from any further processing by means of a whitelist. An IP address is not stored in LeadLab under any circumstances. While processing data, it is our outmost interest to protect the rights of natural persons. Our interest in processing data is based on Article 6(1)(f) GDPR. At no time is it possible to draw conclusions from the collected data on an identifiable person. WiredMinds GmbH uses this information to create anonymized usage profiles of the visit behavior on our website. Data obtained during this process is not used to personally identify visitors of our website. 
You may revoke your consent at any time with effect for the future by calling up the COOKIE SETTINGS and making changes to your settings there. The legality of the processing carried out on the basis of the consent until revocation is not affected by this.
You may also prevent the use of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, you may experience limited functionality on this and other websites.

6. Rights of data subjects

You have the right to:

  • request information (in accordance with Article 15 GDPR) about the personal data relating to you that we process. In particular, you may request information as to the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the envisaged storage period, the existence of a right of rectification, erasure, restriction of processing, or objection, the existence of a right to lodge a complaint, the origin of your data if not collected by us, and the existence of automated decision making including profiling and, where applicable, meaningful information on the details in this respect;
  • request the correction (in accordance with Article 16 GDPR) of inaccurate personal data or the completion of personal data relating to you and stored by us;
  • request the erasure (in accordance with Article 17 GDPR) of personal data relating to you and stored by us unless processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest, or to assert, exercise or defend legal claims;
  • request the restriction (in accordance with Article 18 GDPR) of the processing of your personal data if you dispute the accuracy of the data, if the processing is unlawful but you decline its erasure and we no longer need the data, but you need it to assert, exercise or defend legal claims, or if you have lodged an objection to the processing in accordance with Article 21 GDPR;
  • request the transfer to you (in accordance with Article 20 GDPR) of personal data relating to you and that you have provided to us, in a structured, commonly used, and machine-readable format, or the transfer of this data to another controller;
  • withdraw (in accordance with Article 7 (3) GDPR) the consent that you had previously given. A consequence of this is that, in future, we will no longer be permitted to continue the data processing based on this consent;
  • lodge a complaint (in accordance with Article 77 GDPR) with a supervisory authority. As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at the seat of our law office.

7. Right to object

If your personal data is processed on the basis of legitimate interests in accordance with Article 6 (1) sentence 1 (f) GDPR, you have the right to object to the processing of your personal data in accordance with Article 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which will be implemented by us without you having to specify a particular situation. If you would like to make use of your right of revocation or objection, simply send an e-mail to: dtnschtzbnslrd

8. Data security

Within the framework of website visits, we use the widespread SSL (Secure Sockets Layer) protocol in conjunction with the highest applicable encryption level supported by your browser. As a rule, this will be 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is transmitted in encrypted form by the ‘closed’ depiction of the key or lock symbol in the lower status bar of your browser. In other respects, we use the appropriate technical and organizational security measures to protect your data from accidental or deliberate tampering, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Validity of and changes to this privacy statement

This privacy statement is currently valid and was last updated in May 2018. It may become necessary to amend this privacy statement as our website and the services offered on it are further developed or due to changes in legal or official requirements.

This website uses external components, such as fonts, maps, videos or analytic tools, all of which can be used to collect data about your behaviour. PRIVACY INFORMATION